March 2012
36 posts
Are demographics a dying breed?
According to this article from MediaPost, some advertisers and networks are starting to think so!
And when you really give this some thought, we think they might be a dying breed, too. Does every woman age 18 to 49 have the exact same purchasing habits? Certainly not. Even when you add in the factors of geography, household income, or number of children… Families and individuals are so, so different from one another that the idea of advertising to a group based solely on demographic qualifications seems almost comical.
Do you think advertisers will pick up on this trend anytime soon? We think it applies to all types of media— not just broadcast and cable, as discussed in this article.
Niche cable networks (like Spike TV, Oxygen and Logo) are just the beginning… As segmentation of media increases, so will the variety of consumers to whom companies may advertise. We can’t wait to see where the future of media takes us! Stay tuned…
“Since the onset of the recession, the importance of people as a driver of service excellence has increased substantially—even more than the importance of price.”
—Check out this and more in J.D. Power and Associates’ list of 50 customer-service champions.
http://news.haworthmedia.com/ →
news.haworthmedia.com
Have you seen our latest Digital DNA post? Kony 2012, the end of Encyclopedia Britannica and more!
