Mobile has surpassed TV in terms of time, with consumers spending 27% of their media time on mobile, compared to 22% on TV. 39% of consumers use their mobile phones while watching TV.
How do you find yourself using your mobile phone, most frequently? If you have a smartphone, are you taking advantage of “second screen” experiences, using multiple devices at once? Leveraging this exploding medium is a huge opportunity for advertisers and content producers alike.