Mobile has surpassed TV in terms of time, with consumers spending 27% of their media time on mobile, compared to 22% on TV. 39% of consumers use their mobile phones while watching TV. How do you find yourself using your mobile phone, most frequently? If you have a smartphone, are you taking advantage of “second screen” experiences, using multiple devices at once? Leveraging this exploding medium is a huge opportunity for advertisers and content producers alike. 
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Mobile has surpassed TV in terms of time, with consumers spending 27% of their media time on mobile, compared to 22% on TV. 39% of consumers use their mobile phones while watching TV.

How do you find yourself using your mobile phone, most frequently? If you have a smartphone, are you taking advantage of “second screen” experiences, using multiple devices at once? Leveraging this exploding medium is a huge opportunity for advertisers and content producers alike. 

Source: inmobi.com

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