Tumblr likes to party!
A recent study by Bitly shows a distinct trend in how Internet users tackle their social networking reading each day:
The best time to post to Twitter is in the afternoon, early in the week—from 1 to 3 p.m. Monday through Friday, according to Bitly. Avoid posting after 8 p.m. and, on Fridays, after 3 p.m… Tumblr is the odd man (or woman) out. Don’t bother posting until after 4 pm, with the best times being from 7 p.m. to 10 p.m. on Sundays, Mondays, and Tuesdays.
Interesting, when you think about the true purposes behind each of these social networks! Twitter is conversational— it’s easy to read a few tweets at work when there’s an afternoon lull (if that ever happens at your place of business!). Facebook posts are most popular mid-week, from 1 to 3 p.m., as well as on weekend days— but not before 11 a.m., warns Bitly! This seems logical, for those of us who remember our college days a little bit too well…
And then there’s Tumblr. A different beast, entirely! More visual than Facebook, more newsy than Twitter— overall, it’s best enjoyed “after dark.”