Two giants are combining forces to help solve a very important problem: commercial ratings for viewing that takes place on iPads and mobile devices.
Nielsen has systems in place to measure on-demand and online viewing, but C3 ratings for tablets have been the missing piece of the puzzle, said Matthew Strauss, senior VP-digital and emerging platforms at Comcast.
Comcast is looking for an industry solution and is working with other providers to help set the bar. The project is slated to begin this summer.
It’s hard to say how quickly a solution will arise but I would guess tablet engagement with advertisements is exceptionally higher than the conventional television. If true, the advancements will help steer strategic planning for advertisers everywhere.
Click here to see the full article on AdAge.