How would you like a free gift card?! All you have to do is agree to share a bunch of your personal information!
Sound shady to you? We were also skeptical… And we’re still not sure how to feel about this new app, called “Wrapp.” When you think about it, we - as consumers - frequently give away bits and pieces of our personal information without even blinking. But when it comes to opting into these databases, we are considerably more reluctant.
At least in this case, there is a tangible incentive for both consumers and brands! I know that my older parents aren’t the biggest fans of being target online or on-the-go by hyper-personalized advertising… But me? I say: bring it on! Serve me up an ad for something you know I want. Why would that ever be a bad thing?
And yet, I still hesitate to even try this application… It’s like a part of me knows that the answer to my last question is that this openness could certainly have a negative effect on me at some point. Why tempt fate?!
In conclusion, I’m conflicted. Listening to NPR this morning, I got another opinion. What do you think?