For those of you who are tired of the same internet and TV providers in your area, there may be a solution on the way: Google Fiber. Announced earlier last week, Google revealed that as apart of their Google Fiber service (originally just internet), they would also be providing an option for a full TV lineup. Although the services will first be offered in Kansas City, it will eventually roll out to other cities. Construction will begin in Kansas City later this year with services to go live in 2013.  Google Fiber will offer internet at speeds 100 times faster than current broadband speeds. Unreal. Prices for the fasts services seem a little steep for the average consumer but get this… for a $300 “construction fee” (or $25/month for a year) you can get “FREE” internet for 7 years. I’d say thats a pretty good deal.  If you want Google Fiber in your city, you can pre-register here. I already did.  Want more information? Click here to read an article from All Things D. 
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For those of you who are tired of the same internet and TV providers in your area, there may be a solution on the way: Google Fiber.

Announced earlier last week, Google revealed that as apart of their Google Fiber service (originally just internet), they would also be providing an option for a full TV lineup. Although the services will first be offered in Kansas City, it will eventually roll out to other cities. Construction will begin in Kansas City later this year with services to go live in 2013. 

Google Fiber will offer internet at speeds 100 times faster than current broadband speeds. Unreal.

Prices for the fasts services seem a little steep for the average consumer but get this… for a $300 “construction fee” (or $25/month for a year) you can get “FREE” internet for 7 years. I’d say thats a pretty good deal. 

If you want Google Fiber in your city, you can pre-register here. I already did. 

Want more information? Click here to read an article from All Things D. 

Source: allthingsd.com

Calling all nerds! Your cellphone is about to get 3x faster. Just when you think technology has reached new heights, it gets even better. Broadcom announced today the introduction of a new chip that will revolutionize (for now) our mobile devices. The wireless chip uses technology that will increase your mobile internet speed to that of regular Wi-Fi, while saving and maintaining your battery power. The increase in bandwidth and speed has huge implications for media and the entertainment industry. With streaming services on the rise, increased speeds will give users quicker access to their favorite content, on-demand and on-the-go. With all these advances in mobile technology, will mobile internet take out our home-based internet, as cell phones did to our home phones?
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Calling all nerds! Your cellphone is about to get 3x faster.

Just when you think technology has reached new heights, it gets even better. Broadcom announced today the introduction of a new chip that will revolutionize (for now) our mobile devices. The wireless chip uses technology that will increase your mobile internet speed to that of regular Wi-Fi, while saving and maintaining your battery power.

The increase in bandwidth and speed has huge implications for media and the entertainment industry. With streaming services on the rise, increased speeds will give users quicker access to their favorite content, on-demand and on-the-go.

With all these advances in mobile technology, will mobile internet take out our home-based internet, as cell phones did to our home phones?

Source: Gizmodo

Internet ad spending grew 22% in 2011 to $31.7 billion, according to the latest data from the Interactive Advertising Bureau and PricewaterhouseCoopers. That growth rate tops last year’s 14.5%, indicating that digital advertising continues to ramp up after a recession-induced setback in 2009. The recession is on the way out! HAPPY MONDAY. Hooray for the Internet!
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Internet ad spending grew 22% in 2011 to $31.7 billion, according to the latest data from the Interactive Advertising Bureau and PricewaterhouseCoopers. That growth rate tops last year’s 14.5%, indicating that digital advertising continues to ramp up after a recession-induced setback in 2009.

The recession is on the way out! HAPPY MONDAY. Hooray for the Internet!

Source: mediapost.com

Many Web users have little idea about how, or when, they’re being tracked. In this 2011 photo, Max Schrems of Austria sits with 1,222 pages about his activities on Facebook — the company gave him the file after he requested it under European law. When I’m trying to explain the Internet to my Baby Boomer mom, it sometimes proves to be a little bit tricky. I realized - while I was taking her through software updates for her computer last night - we “Agree” to and “Accept” so many policies and so much information without giving it a second thought. The Internet is a sneakier environment than we think, and NPR’s exploration of privacy policies really got me thinking. How many websites have I given access to my personal information? When an app on Facebook asks for the ability to invade my Facebook privacy, I shrink back in fear. But every time I update iTunes, I click through all of those pages of ‘legalese’ without giving it a second thought! According to NPR’s estimations… …it would take the average person about 250 working hours every year — about 30 full working days — to actually read the privacy policies of the websites they visit in a year. Whoa.
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Many Web users have little idea about how, or when, they’re being tracked. In this 2011 photo, Max Schrems of Austria sits with 1,222 pages about his activities on Facebook — the company gave him the file after he requested it under European law.

When I’m trying to explain the Internet to my Baby Boomer mom, it sometimes proves to be a little bit tricky.

I realized - while I was taking her through software updates for her computer last night - we “Agree” to and “Accept” so many policies and so much information without giving it a second thought. The Internet is a sneakier environment than we think, and NPR’s exploration of privacy policies really got me thinking.

How many websites have I given access to my personal information? When an app on Facebook asks for the ability to invade my Facebook privacy, I shrink back in fear.

But every time I update iTunes, I click through all of those pages of ‘legalese’ without giving it a second thought!

According to NPR’s estimations…

…it would take the average person about 250 working hours every year — about 30 full working days — to actually read the privacy policies of the websites they visit in a year.

Whoa.

Source: NPR

As if you haven’t heard enough about mobile trends, smartphones are about to become the market leader.  It’s no wonder companies are turning their attention toward mobile marketing (from the looks of this chart!). The adoption rate of smartphones has been steadily increasing and will continue to grow. With companies like Nokia producing FREE smartphones, almost anyone can afford them.  PLUS: once you own a smartphone, you will never be able to live without one. Seriously. It’s impossible. We checked. Scientific fact.
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As if you haven’t heard enough about mobile trends, smartphones are about to become the market leader. 

It’s no wonder companies are turning their attention toward mobile marketing (from the looks of this chart!). The adoption rate of smartphones has been steadily increasing and will continue to grow. With companies like Nokia producing FREE smartphones, almost anyone can afford them. 

PLUS: once you own a smartphone, you will never be able to live without one. Seriously. It’s impossible. We checked. Scientific fact.

Source: blog.nielsen.com

“So we can now truly monetize appointment television.” —Paul Lee, President of ABC Entertainment It’s happening! Television is slowly but surely dwindling in its day-of viewing, and viewership has started to spread itself out over a week-long (and frequently longer!) time period. As Nielsen works to catch up ratings system with the tech-savvy target audience of much of today’s programming - and advertising - viewers are more frequently turning to DVRs (digital video recorders) for their very personalized “appointment viewing.” At Haworth, we’re pretty sure that this trend will continue, and advertisers, as The New York Times explained in detail, should not be discouraged. Extended viewing period = more days of advertising = more eyeballs focused solely on their favorite content. When viewers take time out of their day to catch up on a beloved show, you can bet that their love for - and focus on - that programming is pretty strong. “Modern Family” is one such show, whose ratings have skyrocketed above those of previous titleholder “American Idol,” to reach the top of the charts in the eyes of TV’s all-important 18- to 49-year-olds. The overnight ratings model is being challenged by this hit show, with a style and reach to rival classic sitcoms such as “Seinfeld,” and new mockumentary comedies such as “The Office.” ROUND ONE: TV vs. the Internet. Let’s hear what you think! Is DVR and online video streaming going to one day trump television entirely? Or is there too much of a financial obstacle blocking the success of this technology and mode of TV viewing?
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“So we can now truly monetize appointment television.”

—Paul Lee, President of ABC Entertainment

It’s happening!

Television is slowly but surely dwindling in its day-of viewing, and viewership has started to spread itself out over a week-long (and frequently longer!) time period. As Nielsen works to catch up ratings system with the tech-savvy target audience of much of today’s programming - and advertising - viewers are more frequently turning to DVRs (digital video recorders) for their very personalized “appointment viewing.” At Haworth, we’re pretty sure that this trend will continue, and advertisers, as The New York Times explained in detail, should not be discouraged.

Extended viewing period = more days of advertising = more eyeballs focused solely on their favorite content. When viewers take time out of their day to catch up on a beloved show, you can bet that their love for - and focus on - that programming is pretty strong. “Modern Family” is one such show, whose ratings have skyrocketed above those of previous titleholder “American Idol,” to reach the top of the charts in the eyes of TV’s all-important 18- to 49-year-olds. The overnight ratings model is being challenged by this hit show, with a style and reach to rival classic sitcoms such as “Seinfeld,” and new mockumentary comedies such as “The Office.”

ROUND ONE: TV vs. the Internet. Let’s hear what you think! Is DVR and online video streaming going to one day trump television entirely? Or is there too much of a financial obstacle blocking the success of this technology and mode of TV viewing?

Source: The New York Times