Did you know that 4 out of 10 yogurt consumers are men?
In a female-focused category, how do you break the mold? Make fun of the mold. At least, that’s what Powerful Yogurt did.
The protein-laden Powerful Yogurt, created a marketing campaign aimed at men with the tagline, “Find your inner abs.” Hilarious.
New York Magazine’s Hurricane Sandy cover - dated Nov. 12, 2012 - has just been named Cover of the Year by the American Society of Magazine Editors. Congratulations!
The photograph became an instant icon from devastation which left half of Manhattan in the dark.
Nothing better than rival brands coming together to support a good cause. Very moving print piece by French ad agency Fast Mood. Nice work.
Doesn’t 2012 feel so long ago?! So much happened in the last 12 months that we wanted to put together a few highlights! We couldn’t cram everything onto one page, so we broke it up into three. Enjoy our take on 2012 Pop Culture moments! More to come…
This 20-foot tall, 2,260-pound coffee cup would hold 14,200 gallons of delicious Caribou Coffee in real life!
That would amount to approximately 158,000 small Caribou Coffee cups to fill it up to the brim. It would literally keep you awake for days! If not decades.
Congrats to Haworth’s OOH team for dreaming up this brilliant execution. See it for yourself on First Avenue in Minneapolis!
Who doesn’t love a little TV? Our take on the Video revolution.
OMG! You can now access Instagram from the web!
As if you thought your addiction to Instagram had peaked, they’re taking it to new heights.
As the emerging platform continues to grow, expanding to the web was the next step. But, where next? How will advertising fit in? You know it’s inevitable. Facebook didn’t pay $1B for it for nothin!
Click here to see Instagram’s official annoucement.
Another daily dose of data! This time, our take on out-of-home! #MediaBytes
Love it or hate it, you get it! Email marketing, that is.
MediaPost has recently posted their 6 predictions for Email Marketing for 2013… pretty interesting! We have a lot to look forward to… interactive emails and free gift cards!
1. Marketers will get serious about creating mobile-friendly emails.
2. Triggered email programs will give sophisticated marketers a sustainable competitive edge.
3. Video in email will finally take off.
4. Special characters in subject lines are here to stay.
5. Pinterest and email integration to grow.
6. Free gift cards will be the new free shipping.
Click here for the full article including details into each prediction.
Source: mediapost.com
In an effort to compete in the online streaming space, Netflix is looking to differentiate itself with an exclusive deal through Disney.
The new deal could have long term implications including the potential for Netflix to gain carriage from tradition cable/satellite systems.
By providing exclusive content, Netflix will serve as the only destination for Disney movies. Not a bad idea. Everyone loves Disney movies.
Source: mediapost.com
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